Commercial proposal · September 2026

Digital Acquisition and Growth Proposal

A 90-day engagement for four Bengaluru branches. Deliverables, timeline and pricing.

Prepared by tempest for Nitstone Finserv leadership→ to move · F for fullscreen

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01 · What you asked for

Qualified gold-loan leads from Google and Meta. Here is the 90-day engagement to deliver them.

Ads only work when the ad accounts, branch pages, tracking, CRM and creatives run as one system. So the engagement has three parts.

Part 1 · One time

Digital foundation setup

New ad accounts, four branch landing pages, tracking, Salesforce connection, Google Business Profiles and a management dashboard. Built once.

Part 2 · Monthly

Growth management

Google Business Profiles, local SEO, reviews, reporting and a weekly strategy call. A fixed monthly fee.

Part 3 · On actual spend

Performance marketing

Google and Meta strategy, campaign management and ad creatives, charged as a share of what you actually spend.

You set the ad budget, pay the platforms directly and own every account and all the data.

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02 · Scope

Four branches, up to 40 pincodes.

Bengaluru branches

approved pincodes per branch

pincodes in total

primary branch per pincode

We finalise the pincodes with you by distance, travel time, existing customers, branch capacity and serviceability. Every branch gets its own campaign and lead reporting. New pincodes are added only after the first ones have been reviewed.

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03 · Deliverables · one-time setup

The foundation, built once.

Ad accounts

One new Google Ads account
One configured Meta ad account, linked to Facebook and Instagram
4 Google + 4 Meta branch campaign structures
Up to 12 Google ad groups and 12 Meta audience groups
Up to 200 search keywords, one negative list
One campaign and UTM naming system

Four branch landing pages

One gold-loan page per branch, one design system
Address, hours, map and directions
Click-to-call, click-to-WhatsApp, short form
Benefits, documents, charges, disclosures
Gold safety, FAQs, privacy and consent
Google and Meta tracking

Eight tracked actions

Form submission
Click-to-call
Click-to-WhatsApp
Qualified lead
Branch appointment
Completed branch visit
Loan application
Loan disbursal

Analytics setup

Google Analytics 4 and Tag Manager
Google Ads conversion tracking
Meta Pixel, and Conversion API where feasible
Campaign UTM tracking
Salesforce campaign-source connection
Looker Studio dashboard

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03 · Deliverables · one-time setup

From ad click to disbursal, in one view.

Salesforce funnel

One connection to your existing Salesforce
Up to 10 lead fields and 10 lead/sales stages
4 branch-assignment rules, 40 pincode-to-branch mappings
Source, campaign and branch on every lead
Appointment, visit, application and disbursal status
Disbursed value

Google Business Profiles

Audit and standardise all 4 branch profiles
Name, address, phone, hours
Landing-page link, categories, description
Call and direction options
Branch photos you supply
A review-response process

One management dashboard

Spend, leads by channel, branch, campaign and pincode, qualified leads, visits, applications, disbursals and disbursed value. Cost per lead, qualified lead, visit and disbursal.

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04 · Deliverables · every month

Growth management, month after month.

Google Business Profiles

All 4 profiles managed
4 core post topics a month
Up to 16 placements a month across branches
Branch info monitored, errors escalated
Monthly local-search report

Local SEO and content

1 SEO article, local page or major content update a month
Local keyword and customer-question research
Internal-linking and landing-page recommendations
Monthly search-visibility notes

Reviews and reputation

4 branch profiles monitored
Replies drafted for up to 50 reviews a month
Negative reviews escalated to you
One review-request message for customers
Monthly reputation report

Weekly call and reporting

One 60-minute strategy call a week, up to 4 a month
Weekly lead-quality summary
Monthly branch-level lead report
Monthly strategy note and next-month plan
Shared action tracker

Reviews come from genuine customers only. No purchased, staff or incentivised reviews.

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05 · Deliverables · performance marketing

Strategy, campaigns and creatives, covered by a percentage fee.

Strategy

Google and Meta campaign strategy
Branch, location and audience selection
Keywords, offer and messaging
Budget allocation and retargeting
Testing plan, scale and cut calls

Campaign management

Google Ads and Meta Ads management
Search terms and negative keywords
Bid, budget, audience and placement optimisation
Lead-quality and branch performance analysis
Weekly optimisation, monthly ad report

Ad creatives every month

Up to 4short-form videos or Reels

Up to 4static ads or carousels

Up to 8Story adaptations

1creative plan

1creative-performance review

Includes concepts, scripts, hooks, storyboards, shot lists, remote direction, editing of footage your team shoots, subtitles, motion graphics, English and agreed Kannada versions, and compliance guidance. On-site shoots are quoted separately.

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06 · At a glance

What you have at the end of 90 days.

4branch landing pages

40pincodes targeted

8tracked customer actions

1Salesforce connection and dashboard

12performance videos

12static ads or carousels

24Story adaptations

48Business Profile placements

150review replies drafted

12weekly strategy calls

3SEO or local content assets

12weekly lead-quality summaries

Also included at no extra fee

Review of up to 5 competitorsMonthly competitor snapshot90-minute creative workshop60-minute branch lead-handling sessionLaunch and compliance checklistsFinal 90-day review

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07 · Timeline

Live in four weeks. Reviewed at day 90.

Week 0

Sign-off

Setup fee and agreement
Access to ad accounts, Salesforce and profiles
Pincodes approved

Weeks 1–2

Accounts and tracking

Google Ads and Meta accounts set up
GA4, Tag Manager, Pixel
Business Profiles standardised

Weeks 3–4

Pages live, campaigns launch

Four branch landing pages live
Salesforce connection and dashboard
First creatives, campaigns go live

Days 31–60

Run and optimise

Weekly optimisation and calls
Monthly creatives, posts and reviews
First monthly reports

Days 61–90

Scale what works

Budget shifted to winning branches and pincodes
Final 90-day review
Scaling recommendation

Launch dates depend on timely access and approvals from your team. We track both in the shared action tracker.

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08 · Pricing

Fixed fees for the first 90 days.

One time

Digital foundation setup

₹2,35,000+ GST

Paid once, before we start.

Monthly, 3-month minimum

Growth management

₹76,500/month + GST

₹2,29,500 + GST over three months. Paid monthly in advance.

90-day total

Fixed professional fee

₹4,64,500+ GST

Everything on the setup and monthly slides.

Ad spend and the performance fee sit on top, and both move with the budget you choose.

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08 · Pricing · performance marketing

A share of actual ad spend. It falls as spend grows.

Monthly Google and Meta spend, excluding GST, ad credits and refunds. No fixed management fee, no separate creative fee.

Example month

Ad spend, paid by Nitstone to Google and Meta₹2,00,000

Performance fee at 20%₹40,000

You choose the budget, pay the platforms directly and approve every increase or cut. We invoice the fee against what was actually spent.

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09 · Terms

What sits outside the fee, and how we work.

Not included

Google and Meta ad spend
Third-party software, Salesforce licences, call tracking
WhatsApp API and message charges
Paid stock, premium AI tools
On-site video production, influencers, talent
PR placements
Full website redevelopment

Terms

All fees exclude GST
Setup fee before we start, monthly fee in advance
Performance fee invoiced on actual spend
You own your ad accounts, analytics and data
Your team shoots the raw footage, we direct and edit
Results depend on budget, demand, credit policy and branch follow-up; targets are not guarantees

Optional

Website development

Four landing pages are already in the setup. For more work, pick either option.

Option 1 · Per requirement

Written scope, timeline and quote for each job.

Option 2 · Development retainer

₹85,000/month + GST

Three-month minimum. Set monthly capacity for pages, integrations, tracking, speed and SEO fixes. Major rebuilds are quoted separately.

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10 · To start

Build it once. Measure every step. Scale only what the numbers support.

One-time digital foundation setup	₹2,35,000 + GST
Monthly growth management	₹76,500 per month + GST, three-month minimum
Fixed professional fee for 90 days	₹4,64,500 + GST
Ad spend	Set and paid directly by Nitstone
Performance marketing fee	10–20% of actual monthly Google and Meta spend

Once you approve, we share the agreement and the access checklist for week 0.

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